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Bur Bur and Friends: Fueling our kids bodies for health!

August 3rd, 2007

By JoAnne Pastel, President and founder, Farmer's Hat Productions co-author Bur Bur and Friends book series

Is anyone else bothered (i.e., concerned) by all of the recent press and reports regarding childhood obesity and inactivity? Or the concept of soda machines in schools? Or all of the hidden sugars in today's food products? Here are just a few of the headlines and findings that have caught my eye lately:

"Sugary drinks tied to extra pounds in preschoolers",Âť by Amy Norton, Reuters Health, June 8, 2007

"Roughly one in four American children or 23%- are overweight." (Source: U.S. Centers for Disease Control and Prevention)

"Tooth decay is on the increase in young kids' baby teeth, caused by too much sugar in their diets"

A study by the Centers for Disease Control & Prevention (April 2006) found that tooth decay increased to 28% in kids ages 2-5 from 1999-2004. This was up from 24% in 1994. The sugary drinks article was one that has had many of my mom friends talking upon realizing how much juice their kids are chugging down each day and the implications of that.

Basically, a study by Canadian researchers found that: "Preschool children who are regularly given sugary drinks between meals are more likely to be overweight than their peers before age five."Âť (Findings are published in the Journal of the American Dietetic Association). The research did not include children who drank only 100% pure fruit juice. Tonight, I think my son and I are going to the park armed with lots of good old H2O and ready to run and play!

 

 

"Bur Bur Throws Out the First Pitch" book cover (From the award winning Bur Bur and Friend's children's book series) Bur Bur's Fishing Adventure children's book cover. Winner of the iParenting Media Award and Silver Mom's Choice AwardBur Bur and Friends Award Winning Product Extensions created by JoAnne Pastel and Kakie Fitzsimmons: Cultivating self-esteem and inspiring fitness for kids using characters that reflect the human rainbow. Bur Bur and Friends are based off of real life children!Anna Goes Hiking Book Cover (From the award winning Bur Bur and Friends children's book series)"Bur Bur's Boating ABC's" book cover (From the award winning Bur Bur and Friend's children's book series)

Book Covers and other products from the award winning Bur Bur and Friend's children's book series: Bur Bur and Friends is a cast of multiracial kids who help children cultivate their self-esteem and talents by teaching them about sports, outdoor exploration and active play though their experiences. Bur Bur and Friends characters are based off of real life kids like yours!

 

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