By Kakie Fitzsimmons, Vice President and founding partner, Farmer’s Hat Productions
Since we began writing the popular new book series for children, Bur Bur and Friends, people would often ask us how we came up with our company name, so we thought we would put it out here on our blog.
The name of our company, Farmer’s Hat Productions, came about as a result of JoAnne’s son William, who always wore a bucket hat. Every time he would have one on it was so darling because all you could see below the brim of his hat was from his nose down.
One day, JoAnne and I were talking about that cute little hat and she told me, “He calls it a farmer’s hat and we have no idea why.” At the time we were working on our first book, Bur Bur’s Boating ABC’s and, as we often do in our writing process, were feverently e-mailing revisions back and forth. As I had visions in my head of that charming hat of William’s I thought about how it was a striking ’signature’ that could be parlayed into a great logo. On a whim, I typed into the header of the document, “Farmer’s Hat Productions, LLC.”
JoAnne called me when she got it and said, “You know, I like that. It sounds like a great suggestion.” To which I responded; “Then what do you think if we go with that?” Hence, the company name was born. To this day all of the friends and their children in our social circles now refer to bucket hats as ‘farmer’s hats.’
We thought the idea of a farmer’s hat was perfect because farmers plant seeds that in turn provide us food and nourishment. That is what we hope to do with children, inspire growth through nurturing and recognizing that diversity means a lot of things to a lot of people. For us, we wanted diversity to encompass all things beyond ethnicity. We all think and learn differently and it was important that was a piece of our brand. We also saw a need to encourage kids to be active from an early age — that’s why our book series focuses on introducing young kids to different sports and outdoor exploration.
This is how we came up with the tagline for our company, “Growing kids through diverse learning experiences”. Our goal is that our book series, Bur Bur and Friends, will promote positive self-esteem, diversity and active lifestyles for children all over the world.


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