Mobile phones and social media sites will have an increased influence in this year's back-to-school shopping season. A recent Deloitte online poll was conducted surveying parents who plan to use sites such as Twitter and Facebook to:

• Find Promotions: 64%
• Browse Products: 42%
• Read Reviews: 26%
• Visit Retailers' Pages: 20%
• Watch a Retail/Product Video: 17%
• Post Comments or Feedback: 14%

About the Survey: The survey was commissioned by Deloitte and conducted online by an independent research company between July 9 and 11, 2010. The survey polled a nationally representative sample of 1,050 parents of school-age children in grades K – 12, and has a margin of error for the entire sample of plus or minus three percentage points.

Book Covers and other products from the award winning Bur Bur and Friend's children's book series: Bur Bur and Friends is a cast of multicultural characters who help kids cultivate their self-esteem and talents by teaching them about sports, outdoor exploration and active play though their experiences. Bur Bur and Friends characters are based off of real life kids like yours!

This entry was posted on Sunday, August 29th, 2010 at 8:07 pm and is filed under Community Board. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.